Endangered Species-The”Regional Pro Surfer”

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A Case Study–Santa Cruz, California

By Neal Kearney
*NOTE. THE MEAT OF THIS ARTICLE WAS WRITTEN, YET UNPUBLISHED, IN JUNE 2017 FOR A CERTAIN AMERICAN SURF WHO MAG WHO SHALL GO UNNAMED. THE SURF INDUSTRY SUCKS SOMETIMES! OH WELL…HERE IT IS, I HOPE YOU ENJOY!

It’s hard to make it as pro surfer these days. Even for the world’s best surfers , the cushy, umbrella-sponsorship deals of the past are hard to come by. Last year, you may have noticed that the back half of the World Surf League’s World Tour had rippers like Josh Kerr shredding without a main sponsor. If guys like Kerrzy are in trouble, that means “regional pros” are going extinct.

If top level guys are scraping for support, how does a local legend or talented, up-and- coming surfer (commonly referred to as “Regional Pros”), expect even a piddly crumb from the withering pie that is the surf industry? The pro surfer explosion in Santa Cruz, California, which blossomed in the ’90’s, and fizzled out by the end of the first decade of the twenty fist century. This shift illustrates how difficult it is for up-and-comers to remain relevant and marketable in a hemorrhaging surf industry where a good looking, yet mediocre Instagram surf star is guaranteed more exposure than a tech-inept, shy, introverted, yet phenomenally superb surfer.

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The catalyst for the explosion of media attention directed to Santa Cruz can be attributed to many factors, but in the beginning, much of the credit goes to ace photographer and filmmaker Tony Roberts, who pushed the surf media to recognize just how much insane surfing was going on in the late 80’s and early 90’s. Robert’s unique, in-your-face action shots began peppering all of the major US surf mags, including Surfing and Surfer magazine, and helped put the national spotlight Santa Cruz’s stacked talent pool.

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It got to the point that Santa Cruz was so saturated with talent that practically every hot surfer had sponsors and contracts; along with free gear, respect and prestige. Many of these surfers went on to become “international pro surfers”: Adam Replogle, Chris Gallagher, Jason “Ratboy” Collins, Shawn “Barney” Barron, Pete Mel, Anthony Ruffo, etc. This crew could travel the world and get paid to huck huge airs and rush giant tubes, fine-tuning their acts with unbridled, point-break power surfing at home.

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TR was the man in Santa Cruz during the late ’80’s/early ’90’s, pumping out classic images and even full-length movies, but when he left for Central America in mid 90’s, there was a need for someone to take the control of SC freight train. Ripping skateboarder and surfer Dave Nelson learned a lot from Roberts and could keep the ball rolling, especially Roberts knack for up close fish eye action and skate influenced angles.

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“TR was by far my biggest inspiration. I studied what he did daily and we used to shoot and skate and surf every day. He was always experimenting with different lenses and angles. He taught me a lot!” remembers Nelson.

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Enter Transworld Surf, established in 1999, and sadly decapitated in 2013 due to the strangulation of print media. Nelson scored countless covers and spreads with his unique angles and inventive use of multiple flashes, film gel, and speed blur effects. He also introduced a new crew of “regional pros” to the masses. These centrally located hot-shots usually stuck relatively close to home during their careers, following Nelson, aka “Nelly”, into a number of local,”studio-esque” surf breaks. Guys like Homer Henard, Matt Rockhold, Bud Freitas, and Austin Smith-Ford were among the local pro’s who worked extensively with Nelson.

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Chris Cote, TWS’s editor basically ran the ship, and gave “regional pros” from SC a lot of love, mainly due to Nelson’s wealth of insane photography.

“Regional pros are surfers who absolutely rip their local breaks, AKA, ‘Hometown Heroes’. Locally respected and widely known by ‘traveling pros’ as the guy or girl to either get in contact with when they are rolling through their town, or, watch to out for when competing in their town. Regional pros a lot of times just choose to stay in their hometown a lot of times, not that they don’t have the talent to travel and compete, but for one reason or another, they are content with just being “the guy” in their respective area,” explains Cote.

From 2000-2010, or thereabouts, regional pros in Santa Cruz could make a chunk of chain just cruising with Nelly, scouring the coast for big pits and ramps. They were memorable days for the humble photographer, and he soaked up every minute of it.

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“Every day was a mission. An adventure. Some days we went North, but usually we went South. The spots were sharky as Hell. The locals were always watching. I was always ready to go, from dawn to dusk, which some surfers loved, and some hated (laughs)”.

This enabled regional pro’s such as Bud Freitas and Austin Smith-Ford to concentrate on their surfing at home; to the point that no one could touch them- their talent was next level. Cote was more than willing to give love to these under the radar pro’s.

“Young kids like Matt “Ratt” [Schrodetz] and Noi [Kaulukukui} were fucking on fire, absolutely ripping. It was easy to fill magazines with Santa Cruz surfers cause they all surfed so good and Nelly was right there to capture it going down.”

Unfortunately, the era of the regional pro, especially in Santa Cruz, was quietly burned to ashes due to the ’08 financial crisis and struggles of the surf industry. Companies had to take a hard look at what surfers would be best to promote their brand, and now, there are only a handful of regional pros who get financial help, let alone free gear.

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Matthew Myers of Santa Cruz, now residing in Costa Mesa, works for Rip Curl. His job includes tending to the needs of high profile team riders while building a solid youth presence. A former regional pro himself, Myers has valuable insight into the woes of the surf economy. A common theme he’s noticed is more money is going to the top, world tour, elite athletes, some of which are gunning for world titles. Companies see the biggest, more recognized athletes as a greater asset as they possess the ability to reach a larger audience, which results in a greater return on investment.

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“There’s not a ton of regional pro’s in America getting paid anymore,” Myers admits.

“For example, we have a surfer in Santa Cruz who is getting a pay check; definitely not enough to get paid comfortably but he gets to travel the world and have some incredible experiences on Rip Curl’s dime. He’s stayed extremely active, charismatic, has a lot of fun with other people, and is an amazing surfer to boot. To be relevant you must be really outgoing and marketable, and be attractive to the brand to want to use you in either their marketing including social media and websites.”

The regional pro is now an endangered species across the globe, especially in Santa Cruz. For better or for worse, these extremely talented surfers and photographers have been forced to adapt. They’ve returned from their day jobs; running business, cutting hair, working construction, and everything in between. The ripple effect from companies clamping down on their funds has altered the landscape of professional surfing dramatically. Will this stop surf fans from visiting their favorite surf websites or WSL broadcasts? Not a chance. Life is constantly changing, and although regional pros may be a thing of the past, the talent will continue to shine when the waves come up.

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LOST CAUSE RETURNS!

Rafferty in his element

Rafferty in fine form

Throughout the ‘80’s and ‘90’s, Santa Cruz was a breeding ground for pissed off punk rock acts. The raw aggression inherent in the sound was greatly reflected in the generations of high-flying skaters and no holds barred surfers; fueled by aggressive lyrics, heavy riffs, thumping bass, and warp speed drumming. This was especially the case during the ‘90’s, where an explosion of diverse acts saturated the local music scene. While this over-saturation nailed a coffin in the lively scene, there are some legendary acts who remain favorites to this day. One such band was Lost Cause.

In 1993, young punk rock enthusiast and surfer Shane Rafferty knew he wanted to sing in his own band. He’d written some lyrics but didn’t have the crew to help him put them to music. One fateful day he got a chance to listen to his buddy Zack Mitchell’s demo tape. Mitchell, a drummer, had recorded some songs with guitarist Kalu Coletta and bassist Gabe Makenzie. Upon first listen, Rafferty could hear his lyrics pair up with the group dynamic in his mind, and immediately wrote up a few songs’ worth of lyrics practically overnight. Before long the crew was jamming. “Lost Cause” was born.

Early Days

Their sound was old-school punk, heavily influenced by bands like B’last and Black Flag. Standout tracks include “21”, “My mind”, “Empty Bottle”, and “Tomorrow” (their most popular song to date). It wasn’t long before the local boys had won over the Santa Cruz punk crowd. In 1996 they were signed to Half Pint records. Copyright complications compelled to group to change their name, and for a few more years they performed under the moniker “Leveler”.

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Sound and Fury *notice author in red surrounded in the Pit*

Around 2003, grown-up responsibilities led this tight act to disband, with Rafferty and Makenzie raising families and moving inland, while Coletta migrated to Oahu to hone his surfboard shaping skills. Fast forward a dozen years later and Rafferty, who had moved home and raised a few babies, felt an urge to get the band back together but struggled to accommodate everyone’s busy schedules.

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Fellow punk rocker Guerin Myall was celebrating his 50th and asked if the crew could come together. Coletta had returned but Mackenzie was still living and working in Oregon. Despite this, Rafferty figured “if you build it, they will come”, and agreed to play the show. Sure enough, everyone was able to get together to salute their fellow punk rocker’s half-centennial landmark and the magic resurfaced.

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The Band is Back!

“It was like nothing had changed,” remembes Rafferty. “The energy was immediate!”

Now the boys are back— this time to play their first official show this Thursday at the Catalyst with fellow at Live Oak shredders, “Kemper’s Temper”.

Next Fall, Lost Cause will join the similarly reunited Santa Cruz punk band “Good Riddance” on October 5 at the Discovery in Ventura. The group plans on releasing music from the early cassette days and recording new music next Fall.

Come pay homage to these local lifelong punkers! Show starts at 8:30. This is one you don’t want to miss! Plus the cover is only $5!!!!!

 

Faces of Surf-Marciano Cruz

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Lead by Example

Pleasure Point’s Marciano Cruz uses his experience as an immigrant to inspire others

By Neal Kearney

 

A young boy wanders outside of his neighborhood in San Pablo Huxtepec, in Oaxaca, Mexico, allured by gleeful noise of children playing in the streets. Before he realizes it, he’s walked straight into a large celebration. The six- year- old almost fled, but was halted by the hypnotic dance of a colorful, candy stuffed piñata tied to a tree, swaying in the wind. He sees the group of ten-year-old boys lined up in a row in the street. A man approaches.

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“Would you like to race?” he asks benevolently. The boy looks down. He’s barefoot, wearing hole ridden pants, tied together with a rope around his waist. He looks up at the other kids. They are all wearing new shoes and shorts. They are also all laughing. At him. He hesitates for a moment, but the thought of all that candy dancing around inside that purple and yellow piñata firms his resolve. He nods his head at the man and approaches the line. The man blows a whistle and the boys are off. The older boys blaze past the barefooted boy. But not for long.

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Talking over coffee in a quaint, yet hip Pleasure Point coffee shop, I listen to Marciano, “Chango”, Cruz recount this defining moment in his life. One that instilled a courageous approach to a living where the odds have been stacked against him his entire life. I’m transfixed by Cruz’s story, an intimate insight into the life of a man I’ve known for over twenty years.

“Little by little, I started passing everyone and before I knew it I had won! The man who got me to enter the race tried to grab me to celebrate my win and I got so scared (laughs). I was so shy that I got scared and I started to run away. So I kept running out of that place and didn’t even get any candy (laughs)”

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Cruz has been living in Pleasure Point for the past twenty years and is recognizable in the lineup by his dark brown Mayan features, loud laughs and piercing whistles of excitement. Despite learning the sport in his thirties, the Oaxacan native has honed his longboarding technique over the years, become a very skilled and valued member of the Point’s surfing scene.

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He’s also been serving the community at large for over twenty years, namely his efforts at the Resource Center for Nonviolence, and organizing, “La Liga De La Comunidad”, an all-ages soccer league that is one of the largest in the County. Despite his successes in life, Cruz still must continually worry about assimilation into a country where people of color like himself are constantly up against the ropes.

Born in 1963, Cruz didn’t see his father very often as a kid, as he would head to the United States to work. Like most young boys, Cruz idolized his absent father, and Cruz missed him desperately while he was gone. One time when he was six, his dad brought home something that would come to signify Cruz’s life forever.
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“One time, he (Cruz’s father) came back from the States and brought a back a watch; one of the watches that when you push a button it lights up. At the time I couldn’t believe it, and I became so curious about all the things I’d never seen before in my land or my life”.

This fascination with the wonders of American life and a strong desire to not only be with, but to be like his dad, are the catalysts which prompted Cruz to join a large group of young men on an illegal border crossing. Cruz was 13. When he arrived at the border, he called his father. He told him not to come to where he was. He was afraid Marciano would face hardship because he was brown. Cruz was crushed, but with no money, he kept running North.

It wasn’t long before Cruz began working in Moss Landing. He lived in Watsonville, and it was there that he was exposed to the life of the streets for the first time. “We went to a dance in Watsonville,” Cruz recalls. “One of my friends got stabbed. That was the first time I saw little gangsters in the street or people that relate to the streets. I got attracted to the streets; because of the way they defended us a and gave us a way to survive”.

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In the late 1970’s, Cruz and some friends moved to the Beach Flats area of Santa Cruz. It was becoming a dangerous place, infested with crime and drugs. Yet it also offered sanctuary to the marginalized members of society; who felt strength in numbers and easier ways to make money than picking strawberries in a hot field all day, even if it meant crime or violence. Over the years, this affiliation caused Cruz trouble with the law, yet he continued to hang out with his trouble-making crew until 1989, when his world changed forever.

“I met a woman– a beautiful woman with red hair from Michigan. She became my wife and I started trying to change my life. I started to work in the Parks and Recreation cleaning up the Beach Flats because I got in trouble there, and she soon became pregnant with my first child, Anthony. Seeing my son being born changed my life because seeing this little guy made me look back on things and the way I lived my life– and I didn’t want him to go through what I did, so I started working hard to fit in this society.”

This community outreach started in the form of Cruz speaking about injustice in American society. Cruz caught the attention of Scott Kennedy, who was the vice mayor and co-founder of the Resource for Non-Violence. Kennedy would prove to be Cruz’s largest supporter and gave him the support he needed to turn his life around.

“Nobody believed in me more than Scott,” Cruz admits emotionally.  “He knew I wanted to survive and see my kid. He sent me through a lot of trainings to be different and to maybe learn more about living in our society. So, through that, the courage came to start doing things in the community.”
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Cruz started a Kids Club that was successful in the Flats; a place for kids to go on field trips and to do positive things to do in their community. Cruz began to volunteer at the Resource Center for Nonviolence, and, along with his public speaking, he started a Kids Club that found great success. It was a safe place for kids to go on field trips and to do positive things to do in their community, as opposed to falling victim to drugs, gang life, and crime.

It was during this transformative time that Cruz moved to Pleasure Point and learned to surf. He was learning at the same time as his six-year-old son, Anthony, and soon became hooked. The healing powers of the sea became a new focus for Cruz, and he translated that energy by introducing his Kids Club participants to the sport as well.
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“Water is an extension of life,” contends Cruz.

“I believe the water heals the mind and spirit, and it allows me to help people as much as I can. It gave me the strength to be able to survive; to allow me the stability to help my family and help my community. To share this gift with the children of our community is a blessing”.

You’d think that for someone who’s worked so hard to change not only their own life, but the lives of countless others would be rewarded later in life with comfortable means to live. This is not the case for so many Latinos like Cruz in our country. The man must scrape by to afford to support his family, which now includes two more daughters, Esperanza, and Susana. He stays afloat by landscaping and selling some of his paintings, images that are based heavily around Cruz’s past and identity: La Virgen de Guadalupe, the Mexican Flag, Mayan statues, among others.

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Even with his own economic struggles, Cruz has selflessly sacrificed time and money for his community, especially with La Liga. If a player can’t afford cleats or jerseys, especially kids, Cruz will dig into his own savings to make sure that there’s enough resources for his players. He understands that meeting to play soccer every week and having the camaraderie of La Liga behind them, the Latino youth of the area will have positive alternatives to the streets to occupy their time.

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Resource Center for Non-Violence co- founder Peter Klotz-Chamberlin, can’t praise Cruz enough for his work—especially his efforts with La Liga de Comunidad.

“Cruz’s dedication, especially for the kids has been amazing. The league brings together people from different sides of town, of the county, different gang identified areas to play soccer.  I think it was an important means of violence prevention and community building among immigrants”, says Klotz-Chamberlin.
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Cruz knows both sides of being an immigrant, from the positive people who helped him assimilate like Kennedy to those who judged him for the color of his skin.

“I know it’s hard to change everyone, but this is the philosophy I live by; if you help just one person in this world, that person can help others. That’s what I believe. We have a lot of successful youngsters that I’ve coached who’ve ended up playing for Carmel and Salinas High Schools. The idea is to keep guiding, to keep encouraging others to be positive and do positive things in society around us, that’s what keeps me going”.

In 2008, the Mayor of Santa Cruz proclaimed May 12th, Marciano Cruz Day.

If you are interested in finding out more about the Resource Center For Non-Violence contact them at

831-423-1626
rcnvinfo@gmail.com

612 Ocean St.
Santa Cruz, CA
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An edited version of this story was featured in Santa Cruz Waves

HOMETOWN HUCK!

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Who will win? All will be revealed come June!!!

Hometown Huck

Life At Sea’s Tim Ward Offers $$$ to the biggest boost!!

By Neal Kearney

Surf progression is fueled by many things: organized competition, bitter rivalries,  cross-training, and a deep pool of iconic influencers and paradigm shifters. Borderline mythical Earth-shakers, from the Duke to Dane, continually redefine the way we look at riding waves. Add in the continual evolution of surfboard and wetsuit design, advent of life saving safety vests and the utilization of jet-ski assistance, and you’ve got some strong forces propelling advancement.

How else can the limits be stretched? In the name of progression, Santa Cruz-based artist Tim Ward and his “Life At Sea” brand, are offering a $15,000 purse for their best-maneuver-caught-on-video competition called “Hometown Huck”. Waged between local Santa Cruz surfers and their respective filmers, this contest awards a honking hunk of cheddar to the craziest display of gravitational gymnastics.

A full $10k of that purse goes to 1st Place, and prize money has a partial split to the winning filmers. Bitchin’! The window started in 2017 and will end on May 31st of this year. With less than a month remaining to submit entries, this is a clarion call to all local punters to utilize the remaining days concentrating on corking out and submitting their clips before time runs out!

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Monsieur Ward

Life At Sea is a Santa Cruz influenced line of stickers, patches, keychains, and more.  Most visible locally, are the Monarch, Octopi, Mermaid, Shark, Poppies and other local flora-and-fauna bumper stickers. They are everywhere! Straight from the ever-inspired and creative Ward, the newest designs include a line of Surf Rat, Anchor, Black Flag, and other nautically themed designs.

Now, along with going global with various designs customized for many locales, the brand has donated nearly $50,000 to ocean cleanup and preservation so far, as well as donating toward our local Monarch Sanctuary at Natural Bridges. A portion of every Life At Sea purchase goes toward these honorable causes–which is fuckin’ dope!

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Ward’s iconic TR Productions logo

Ward is noted for his cartoon strips in the dearly departed Transworld Surf, as well as designing globally recognized graphics for brands like O’Neill and the Monterey Marine Research Vessel. He is also a stylish surfer, deep thinker, and great friend. With the Hometown Huck contest, Ward and Life at Sea are offering up $10K to the local Santa Cruz surfer who captures themselves launching the craziest air during the contest window, which started in 2017 and will end on May 31st, 2018.

This kinda aerial competition isn’t unprecedented. In 2008, Volcom announced they would award a ten-grand purse for a completed kickflip on a surfboard caught on tape, fueled in large part by team rider Ozzy Wright’s obsession and near-makes.

Zoltan Torkos, local Santa Cruz surfer and magician, sent Volcom an entry of him landing a, to be fair, “credit card”, kickflip. Volcom said no dice. Not above the lip, a condition clearly stated in the rules. The internet didn’t agree, and the Youth Against Establishment caved to public pressure ultimately awarding Torkos the cash.

The “Hometown Huck”, is basically the same idea, just on a local level and without restrictions on any particular type of air; much like the 50K payout won by Dusty Payne in 2008’s Kustom Airstrike campaign. Also, this aint’ no corpo publicity stunt, just a creative individual trying to pump out some flair and froth in a dying, core surf scene.

I recently chatted with Ward about his passion project and here’s what he had to say…

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Ward Floats the Boat

You’ve been fortunate to have such success with your Life At Sea bumper stickers over the past decade or so. Is this contest a way of bringing back the creativity that Santa Cruz surfers have long been known for?

Great question. I was just thinking the other day, that Santa Cruz has pretty much invented the air, more than once. Kevin Reed in the very beginning, on a single-fin no less. Then Ratboy many years later, in an amphitheater setting at the (Steamer) Lane, when he split the peak with Slater and stole the show with an epic, futuristic Backside 360. Both KR and Ratboy were mag covers. I love the fact that Santa Cruz has such a prominent role in progressive surfing.

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Ratty smokes Slates with the “Air Heard Around the World”

When/how did you decide to pursue this competition? Were there any specific inspiration or “Eureka!” moments in the brainstorming process?

Honestly, I feel fortunate to have had some of my art take off the way it has, and I simply came from a wave-sketching grommet-hood. The words, “Hometown Huck”, recently hit me as an event name, combined with a mental image of  Mark Twain’s Huckleberry Finn surfing on a fence post . That was it- I wanted to do something new, to give back to SC surf roots, and the Huck Finn idea/image was pretty damn fun.

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The Wily Bastard himself, Huckleberry Finn

What kinds of moves are you personally hoping to see? A twist on an old favorite, or one that you’ve never seen or knew existed?

It would be awesome to see a backflip in contention, but I have no preference. Any burly move is a burly move. If you rotate, great, but if you do a huge straight air, great!

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Without being too intrusive, how did you come up with the prize money. 10K is a considerable chunk o’ cheese!

The dough comes from the Life At Sea brand sticker/decal sales all over California, Florida, now in Hawaii and beyond. The purse was originally $5k, with a two-month shooting period, last summer (2017). That year was very flat, so I extended the window to an entire year–combining the money from that initial attempt with that of this year, 2018.

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Noah “Waggy” Wegrich

 

Who are some of the local surfers whose entries you are excited to see? Any solid entries so far?

I’m not one of the Huck judges, so I’ll just give my own personal viewpoint and nothing else. The standout to me, with just weeks remaining are: Waggy (Noah Wegrich) with a huge frontside straight air and Shaun Burns with a frontside full rotor. And if we’re being honest, the actual skill and dedication required to stick the kickflips Zoltan (Torkos) does, who knows who will be in the money.

Who makes the call for the winner, and what goes into the final decision?

The judges are Shawn Dollar, Bud Freitas and Kalu Coletta. Each will independently select their own top picks, which will then be merged for the final math.

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The “real” Santa Cruz is a distant memory, sadly. Is this an effort to shake up local rivalries and bring back the “core” or “nonconformist” reputation SC is known for?

I’d say it’s simply the result of an appreciation of progressive surfing- which does have a high degree of non-conformity. It’s purely for fun and for stoking some people out though…that’s it! Most of these #hometownhuck clips can be found on my Instagram @timwardart as well as Dave Nelson’s @nellysmagicmoments

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Artist Profile: Maia Negre

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Artist Profile-Maia Negre

If you live in Santa Cruz and you’re not an ocean lover, you should get your head checked…immediately. Other than scrooge-like land lubbers, it’s not a stretch to say that our local community has saltwater flowing through its collective veins. This affinity for the sea has produced countless Santa Cruz-centric surf films, brands, musicians, shapers, and artists. One such artist is the wonderful Maia Negre, whose dreamy oceanic artworks are truly are a sight to see.

Maia is a jewel in the Santa Cruz surf art scene, which includes artists like Tim Ward and F.J. Anderson. She brings a unique blend of photorealistic and abstract surfscapes to her art. The flowing lines in her wave paintings evoke a sense of movement, and much like a wave, they seem to carry you with them as you experience her artistry.

The following is an up-close and personal look into the world of an inspirational and sweeter- than- honey artist.

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Let’s start from scratch. Who are you and what do you do?

I’m an artist, and I paint. For most of my career I’ve worked on canvas or on paper. I’ve recently started painting on wood, which I’m really loving at the moment. I’ve also painted surfboards, done a large-scale glass mosaic, as well as a public mural project in Capitola.  I’ll hopefully be doing more mural projects in the very near future.

Very nice. How did you decide to become a professional artist?

I do it because I love doing it. Always felt like it was absolutely what I was meant to be doing.

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How do you work?

Mostly I paint indoors in my studio, where the lighting and environment is consistent, but the source of my inspiration comes from the outdoors – especially from the ocean.  I also usually work listening to music and drinking lots of coffee.

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Sounds like a good set-up. So, can you tell me a bit about your background and introduction to art?

My earliest training in art began at 5 or 6 years old, when I started playing piano and reading, writing, and composing music. Being born into a culturally diverse family (my mother is from Hong Kong, and my father is from France), some of my earliest memories were communicating non-verbally to my non-English-speaking grandparents and extended overseas family. Art and music bridged any cultural language barriers, so I’d play them music, sing, draw them pictures – mostly all expressions of love.

The reason my parents named me Maia, was because it was a name both the Chinese side and French side could pronounce.

In my late teens, I started surfing and taking college art classes. I later got my degree in Fine Art from San Jose State University and with a minor in business. I’ve been a full- time artist, pretty much ever since then.

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 In your eyes, what’s integral to the work of an artist?

Inspiration, time, and space to create.

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What about an artist’s role in society?

I think the artist’s role is to inspire and innovate. We are all artists on some level, and we can all remind each other how important it is to be creative and unique – in whatever field we might be in.

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How has your practice change over time and what art do you most identify with?

I think my practice has just gotten more refined and consistent over time, evolving with experiences and influences in my life.

I love art that evokes a sense of wonder. Art that is beautiful and inspiring – I think the world needs a lot more of that.

What is an artistic outlook on life?

Having courage, trusting the process, following your heart. Having the tenacity to keep doing what you’re doing and being true to yourself.

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What memorable responses have you had to your work?

The sense of serenity, joy and appreciation people have when connecting to my work, gives me a feeling I don’t even have the words to express.  It’s a beautiful cycle and inspires me to keep creating.

Is the artistic life lonely? What do you do to counteract it?

Not at all! My life, as an artist, has connected me with more people than I would have ever imagined, and on very beautiful and meaningful level. The time I get to create, when it’s just me, my brush and the canvas, is always a time I look forward to – and every part of the process.

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Note- Maia’s partnered up with Merge4 Socks, you now you can actually slide your feet into the tube in the comfort of your home, (and wear them anywhere! 😉 Merge4Socks are available at Santa Cruz Boardroom, SC Apparel, O’neill Surf Shops, Buell, Pacific Wave and more.)

Come meet Maia at her booth at the Capitola Art and Wine Festival, September 8th and 9th in front of Zelda’s on the Esplanade.

And follow her on Instagram @maianegre

 

 

 

On The Nose with Michel Junod

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Previously featured in Santa Cruz Waves

There is sometimes an unflattering, and often undeserved, stereotype of older surfboard shapers: that they are cantankerous and jaded old grumps limping through their shaping bays like lame prize horses, their brains frazzled from long-term exposure to hazardous resin, foam and fiberglass (that, or from all the acid they dropped in the ’60s and ’70s). Sixty-seven year-old boardmaker and longboarder Michel Junod is none of that. He’s robust, clever, grateful and just plain stoked on life, even in the face of a market that is primarily focused on brand name, mass-produced shortboards and fishes. He has a winning business model—making people happy—that’s worked for him the past 50 years.

“People are stoked when they get a custom surfboard,” Junod says. “I’m known as a guy you can come to for a fun, custom board.”

Born in Santa Monica in 1948, Junod grew up in and around the water. From an early age, his mother gave him swim lessons and would take him to the beach in the summers to enjoy the sand and surf. By the time he was 10, he and his best friends would spend most of the summer body surfing and hanging out at the beach. “If you are born by the beach, you don’t really know anything else,” reflects Junod. He caught his first wave on the south side of the Santa Monica Pier in May 1962, around the time that surfing was really taking off in Southern California.

After a few years spent honing his skills, Junod met Carl “Tinker” West, the owner and shaper of Surfboards by Challenger in Mission Beach, San Diego. Tinker built him a board, which led to his first surf team experience and introduction to shaping. In 1966, Tinker moved to the East Coast to open a surfboard factory in New Jersey. That summer, he invited Junod and a couple of other team riders to come work on and promote his boards.

tinker Tinker and Team Challenger

“That’s the way a lot of guys learned—either they worked at the shop sweeping as a kid, or surfing for the team,” says Junod.

Junod spent the next three summers learning to shape and build boards for Tinker. He moved to Santa Cruz in 1970 after an old friend offered him a job shaping for Overlin Surfboards and promised an uncrowded “Wild West” of a surf town. “And wild it was,” he remembers. “There weren’t any leashes yet so no one was even surfing at high tide because they didn’t want to lose their board into the cliffs. There were just a few of us shapers back then. It really was a whole different world.”

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After only a few chilly winters in Santa Cruz, Junod could hear the tropics calling. Over the next two decades, he lived and surf on the North Shore of Oahu and on Kauai, where he started a family with his wife, Jodi. He made a modest living shaping for some of the islands’ most reputable brands: Surfline Hawaii, Lightning Bolt Surfboards and Dick Brewer.

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Junod: high-lining  in Hawaii

In 1990, he and Jodi packed up and returned to Santa Cruz, where he began shaping for Pearson Arrow Surfboards and was soon drawn back to his longboarding roots. Before long, Junod had become an integral member of the local longboard scene, which has seen a resurgence over the past 20 years.

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He was a regular at contests, riding for the Big Stick Surfing Association surf club, and began his own label, shaping for most of the area’s best longboarders. All the while, he continued to hone his skills on the nose. Just ask Santa Cruz’s noseriding heir apparent, Mark “CJ” Nelson.

“Michel Junod is hands down my favorite longboard surfer to watch here in Santa Cruz,” says Nelson. “He is a perfect example of a surfer who has made the appropriate sacrifices in his life to keep his surfing and style top notch for the last 40 some odd years. His surfing is smooth and simple with perfect positioning and an emphasis on style. Dignified and honorable—exactly how I strive to be.”

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These days, Junod is still shaping custom boards and hanging 10 all over town. He has this advice for the aging surfer who’s contemplating throwing in the towel: “I always tell people who want to or are close to quitting surfing in their 50s and older, ‘Don’t quit, because you’ll never start again,’” he says. “If you are physically able, and want to keep that part of your health regimen and stoke going, you have to keep at it because somebody else is going to take your place in the lineup and you’re going to come out one day, flail [around] and go ‘Aww, I can’t do it anymore!’

“Later, if you change your mind and want to get back into it,” he adds, laughing, “you better move to Mexico or something—because in Santa Cruz, there are infinite guys to contend with.”

Find him online at surfboardsbymicheljunod.com.

 

The HeART of Barney

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A Shawn “Barney” Barron Art Show

The late Shawn “Barney” Barron was truly the clown jester of the Santa Cruz surf scene. His antics, in and out of the water were over the top, to say the least. Everyone who knew or were exposed to him has at least one bizarre, yet hilarious anecdote to illustrate this.

For example, about fifteen years ago I was surfing Pleasure Point during a fun south swell. I saw a black truck pull up to the Cliffside, and out emerged Barron, already clad in his fluorescent Hotline wetsuit. With the car still running and his dog in the camper shell he proceeded to scale his way down the sheer cliff, apparently disinterested in the preferred Billy goat trail that existed before the sea wall.

He paddled out, singing loudly, caught one wave to the beach and scaled the same sketchy cliff route he’d taken to get down. He jumped in the idling truck and took off. Everyone in the lineup just shook their head and burst out in laughter.

This is Barron in a nutshell. Impulsive, outrageous, and unbelievably amusing. He devoted his life to entertaining others with his brand of hard charging and explosive aerial surfing. As a poster boy for Volcom, he was able to travel the world, scoring magazine covers and prominent roles in heaps of surf films. While many have seen his comic book inspired wetsuits and brightly painted surfboards, other than the people close to him, the vast majority of his fans are unaware just how much of a creative genius he was.

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This Friday, at 6PM at the R.Blitzer Gallery, a mind boggling collection of his art will be on display in an art show/tribute called, “The HeART of Barney”. Along with live music by Ribsy’s Nickel, and Ono grinds from Pono Hawaiian Grill, this show is a true grassroots community event to honor the treasure trove of Barron’s amazingly expressive and eclectic artwork. There will also be prints of Shawn’s paintings available for sale, along with other goodies.

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As a child, Barron was fueled by boundless energy that made it hard for him to sit still during school. Despite a lack of engagement in traditional schooling, he had an extremely active mind and imagination.

“Early on he was inspired by the world of space and science fiction by our father (Shawn’s stepfather, John Coulter),” remembers his step-sister Amelia Coulter. “He would take my brother up to Berkley to little known theaters to watch strange Sci-Fi films. Shawn ate it up. They both had a love for toys and all things unusual”.

Barron was always a standout surfer but it wasn’t until high school when his art teacher, neighbor, and family friend Katie Harper saw the potential for creative genius when he took her classes.

“We had a lot of fun,” remembers Harper, “We played around and I knew I wasn’t going to be able to get super traditional stuff out of him so I just tried to guide him in his areas of strength– which was spontaneous, energetic, and colorful. His art was textural, very tactile; not too abstract like other abstract artists, but very playful. He was a playful kid. Because of that, I realized that he wasn’t going to let this go, like, “Oh I’m going to take this art class and be done with it”. I realized that he was really an artist. Truly an art spirit. A young art spirit and it was just a matter of time before he locked on and used it for his life, the way he navigated his life.”

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Art became a sanctuary for Barron, who had struggles with bi-polar disorder. Like surfing, it was a way to express the explosive energy that was constantly simmering in his imagination, as well as the reflective and painful lows. As Shawn became more prolific, this became more and more apparent to Harper.

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“He used it (art) as a therapy, as a playful medium, an exploration, as an adventure”.

Barron’s art was very impulsive and diverse. One day he would be working on an oil painting of UFO’s, and the next he would be using physical objects as a medium, like the infamous “Trophy Man”.

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“In going through his work you can see really distinct phases,” recalls Coulter. “In the late 90s/ early 00’s he had a really intense creative period where a lot of his work seemed more pop in color and style. He then got really into body molds, landscapes, abstracts, lots of dots and circles, and of course, girls. He painted canvases so many times I don’t know how the paint ever really dried. Prior to his death he went through another really pretty creative phase, with a much softer tone, yet still bright with tons of color  and subtle shapes… He was mourning the death of our mother and to me, you can see some this in his work. They were extremely close.”

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Now the public has a chance to appreciate the massive collection of art that he created. It’s a chance to honor a very conflicted, yet beautiful soul. I can attest to this gentle spirit. As a grom growing up on the EastSide, I was scared to death of the older Westside guys; yet Barron was always very approachable and kind to me. It was this “Allsides” mind frame that made him a favorite for local surfers across town; hell, across the globe. I like to think that Barron’s creative and sensitive soul has found a comfortable place in the universal soup of energy that we refer to as the universe.

Harper sums up Barron’s stay on this earth quite simply.

“Shawn was just one of those people who wasn’t going to be stuck in a box and to conform, and more power to him! He was a wonderful spirit. He was a gentle man”

I hope to see you all this Friday at this once in a lifetime event, which is orchestrated with love by Coulter, Sandbar Brenna, FleaHab, Nate Weinstein, and Patrick Trefz.

https://www.facebook.com/events/1815923328621270/

Instagram @shawnbarneybarronart

 

Preview: Surfers’ Blood-By Patrick Trefz

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Patrick Trefz’s new film, Surfers’ Blood, is a film about diverse individuals spanning across the globe who share a common thread. That thread is the saltwater that runs through their veins; a passion for sea that compels them to devote their lives to playing in the ocean. ‘Cause that’s what it is right? A gigantic playground where grown men and women can feel young and full of vigor and inspiration.

“That’s what this film is; stories from a diverse group of humans who all share this primordial connection with the ocean. From the history of old world Basque Coast oar fishermen to a Silicon Valley visionary’s unorthodox computer surf board shapes—they all live and breathe to be in the ocean, in whatever form that may call to them.  It’s about their almost genetic need to be around the sea. There are striking similarities between Isotonic Ocean Water and internal body fluids, so I thought the title SURFERS’ BLOOD to be apt title,” Trefz explains.

Now, Trefz has dropped a preview of Surfers’ Blood on Redbull TV. Click the link  below to check it out.

Surfers’ Blood a film by Patrick Trefz

Flashback Friday- How Three Hawaiian Princes Brought Surfing to Santa Cruz

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Gaze out to sea along our beloved coastline on any given day and you’ll see scores of rubber-clad fun seekers sitting in dense packs, waiting patiently for signs of an approaching wave. Once the waves pour in, these wave riders employ a number of different crafts to catch and ride them.

Some ride short, pointy boards that allow them to carve and even launch above the breaking waves. Others use longer, round-nosed boards for a more relaxed ride, during which the surfer can coast and trim casually, at times dancing to the nose, hanging the toes and gliding along as poised and erect as a statue.

You may even see surfers riding prone on much smaller, rectangular boards, or stand-up surfers using wide paddles to propel their large crafts into the breakers.

These aquatic enthusiasts are a tough and dedicated breed of passionate athletes who willingly enter the frigid waters, even in the most treacherous of conditions, just to get their saltwater fix.

Plain and simple, Santa Cruzans are crazy for surfing. And why shouldn’t they be? After all, our town boasts a number of world-class breaks, beautiful beaches and a rich surfing history. Innovators such as wetsuit pioneer Jack O’Neill, world-renowned shapers like Bob Pearson of Pearson Arrow and modern day surf icons such as Pete Mel and Jason “Ratboy” Collins serve as examples of our community’s influence on the world of surf. In fact, Santa Cruz has had more of an impact on surfing history than most of us probably realize.

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Santa Cruz, the TRUE “Surf City”, USA

Despite the area’s long-held reputation as one of the most popular surf mecca’s in the world, though, there’s a bit of history that has slipped through the cracks, until now.

The gumshoe efforts of two passionate local surf historians have revealed the story of the three Hawaiian princes. These princes were the first to surf in mainland America, and the first place they paddled in was Santa Cruz.

The culmination of 35 years of work, Santa Cruz’s Geoffrey Dunn and Kim Stoner have put together a clear, concise and historically supported account of the Hawaiian princes’ stay in Santa Cruz. It is hard evidence supporting a story printed in the local newspaper, the Santa Cruz Daily Surf, on Monday, July 20, 1885.

In the Daily Surf’s page two Beach Breeze column, the writer mentions — along with reports of a packed beach, ideal summer conditions and 30-40 swimmers “dashing and tossing and plunging through the breakers” — the three princes and their surfing exploits in front of a crowd of merry beachgoers at the San Lorenzo River mouth.

“Everyone knew about the Daily Surf mention in 1885,” Dunn said. “But no one knew the actual story.”

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Geoffrey Dunn here at home in Santa Cruz

Dunn spent his childhood playing in the waters of the river mouth and has always felt a strong connection to the place. Like most of his peers who grew up on the Westside, Dunn spent a great deal of his time swimming and surfing. The river mouth was his favorite, and he and cousins would surf it on mats during the summer.

“The river mouth used to be an entirely different spot before the harbor was around,” Dunn said. “When big western swells came in during the summer, the wave could get really good and powerful. I’ve always been fascinated with the river mouth as a surf break and could imagine how good it used to get. Being familiar with the story of the princes’ surfing exploits there, I can understand why it caught their attention, as back then it would’ve resembled some of their home breaks on Oahu, such as Waikiki.”

Dunn’s personal connection to the river mouth and love for our city’s rich surfing history inspired his subsequent quest to unearth the details of the surfing princes once and for all. Dunn teamed with Stoner, his childhood friend and a devout advocate for the preservation of Santa Cruz’s surfing history who had similarly developed a fascination with the story of the princes, and began years of research.

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The original boards on display in Santa Cruz

Rare documents and photographs were gathered from the Hawaiian Legacy Archive in Honolulu and the Bancroft Library at UC Berkeley. They also found previous mentions of the princes by former Sentinel historian Ernest Otto. In time, a clear picture of the princes’ visit to Santa Cruz, as well as the impact their “surfboard swimming” had on its residents, began to emerge.

As it turns out, the young princes had indeed spent time in Santa Cruz while attending St. Matthews Hall in San Mateo, a military school for boys. During their time off school, the princes, named David Kawananakoa, Edward Keliiahonui and Jonah Kuhio Kalaniana’ole, had stayed with Antoinette Swan, a native of Oahu and an adopted member of the royal family.

Swan moved to Santa Cruz in the 1860s with her husband, Lyman. Her home served as a perfect summertime respite for the young men, who most likely were anxious to surf like they did back home on Oahu. It’s easy to see how inviting the waves peeling into the San Lorenzo river mouth on that hot and festive day in 1885 were for the young Hawaiians.

The report of the surfing exposition highlighted the amusement and joy that beachgoers experienced. Ten years later, another article mentions how local boys had taken to surfing the river mouth like the Hawaiian princes. This nugget of overlooked history shows how surfing caught on in Santa Cruz. The surfing spectacle must have had a profound effect on the generation of citizens who witnessed it, adding weight to our town’s claim to the title of the real “Surf City, USA.”

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What “localism”?

Kristen Zambucka, an artist and writer from Honolulu who is friends with the descendants of the royal family, came up with the idea to create a plaque to display somewhere in Santa Cruz. After collaborating with Zambucka on the design of the plaque, Dunn got financial support from the royal descendants of the Kawananakoa and Marignoli families. Bronze artist Sean Monaghan and Tom Ralston of Tom Ralston Concrete helped design and build the base, and additional funding came from the Santa Cruz Woodies Club and Friends of Parks and Recreation.

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The plaque. Surfing means so much to this town. Here we honor those who came first

For Dunn, the plaque is a perfect way to celebrate the legacy of those who first brought surfing to America.

“It’s gorgeous,” he said. “The city could’ve done something else, but they went out of their way to do something special and I couldn’t be any more pleased. Tom and Sean did a beautiful job on this and created what I think is the most spectacular framework for a monument in California. It’s a beautiful monument, and I’m proud to have played a part in this effort to uncover and pay tribute to a rich part of our community’s history.”

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SURFERS’BLOOD

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IN THE VEINS

Patrick Trefz and SURFERS’ BLOOD

Patrick Trefz has been sharing Santa Cruz surfing with the world for decades. He’s worked tirelessly with the area’s best surfers to capture that elusive “shot”. It was this drive and talent that lead to his position as staff photographer for Surfer Magazine. Over the years he’s published an impressive collection of creative photography with emphasis on different angles, atmospheres, and personalities.

“I’m a second generation photographer and it was always something that I was into. There was different styles of photography out there: travel photography, people photography, fashion photography—I was always fascinated by all of them,” he reflected during a chat on my patio under cloudy, muggy skies.

Trefz has transferred this passion into highly successful, award-winning art, documentary, and action photographer-filmmaker. He has directed two feature films: Thread (2007) and Idiosyncrasies (2010), along with a number of shorts, music videos, and other independent projects. His photography has landed him gigs with, Big, Geo, and The New York Times.

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Over time, Trefz talent as a storyteller began to shine through his work

“As my travels took me around the world taking photos I got into surf photography; I always thought there was a high peak action shot that was really cool in surfing, yet lacked a background story you know? You just see that one frame. So as I began to transition more into surf videography I felt like I had more freedom to be a complete story teller.”

He is the author of Santa Cruz: Visions of Surf City (Solid Publishing, 2002), Thread (powerHouse Books, 2009), and SURFERS’ BLOOD (powerHouse Books, 2012). After the success of his SURFERS’ BLOOD book, he decided to turn his tale about a group of eclectic individuals who all share deep bloodline with the sea into a film.

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“That’s what this film is; stories from a diverse group of humans who all share this primordial connection with the ocean. From the history of old world Basque Coast oar fishermen to a Silicon Valley visionary’s unorthodox computer surf board shapes—they all live and breathe to be in the ocean, in whatever form that may call to them.  It’s about their almost genetic need to be around the sea. There are striking similarities between Isotonic Ocean Water and internal body fluids, so I thought the title SURFERS’ BLOOD to be apt title,” Trefz explains.

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The film climaxes with a spotlight on 3 time Mavericks champion Darryl “Flea” Virostko’s  troubled past, where stardom and a rock star lifestyle almost killed him. This section is juxtaposed with Flea’s childhood best friend, Shawn “Barney” Barron, to whom Trefz had a truly deep connection to.

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“The final piece is very personal. It’s a contrast of Flea/Barney and how best friends could be so polar opposite. Shawn and I got along well because of our creative inclinations and we travelled the world together. He was dealing with a lot, especially the loss of his mother the year before, and as we know had that flap in his heart. But he was a recreation drug user. Flea’s proud of the way he turned his own life around, but in the end, he couldn’t save his best friend.”

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SURFERS’ BLOOD PREMIERES THIS FRIDAY AT THE RIO THEATRE

7PM, $10 dollar entry

To see more of Patrick’s work, please check out http://www.patricktrefz.com