Endangered Species-The”Regional Pro Surfer”

Posted on October 5, 2019 by nealdude85

A Case Study–Santa Cruz, California

By Neal Kearney

*NOTE. THE MEAT OF THIS ARTICLE WAS WRITTEN, YET UNPUBLISHED, IN JUNE 2017 FOR A CERTAIN AMERICAN SURF WHO MAG WHO SHALL GO UNNAMED. THE SURF INDUSTRY SUCKS SOMETIMES! OH WELL…HERE IT IS, I HOPE YOU ENJOY!

It’s hard to make it as pro surfer these days. Even for the world’s best surfers , the cushy, umbrella-sponsorship deals of the past are hard to come by. Last year, you may have noticed that the back half of the World Surf League’s World Tour had rippers like Josh Kerr shredding without a main sponsor. If guys like Kerrzy are in trouble, that means “regional pros” are going extinct.

If top level guys are scraping for support, how does a local legend or talented, up-and- coming surfer (commonly referred to as “Regional Pros”), expect even a piddly crumb from the withering pie that is the surf industry? The pro surfer explosion in Santa Cruz, California, which blossomed in the ’90’s, and fizzled out by the end of the first decade of the twenty fist century. This shift illustrates how difficult it is for up-and-comers to remain relevant and marketable in a hemorrhaging surf industry where a good looking, yet mediocre Instagram surf star is guaranteed more exposure than a tech-inept, shy, introverted, yet phenomenally superb surfer.

The catalyst for the explosion of media attention directed to Santa Cruz can be attributed to many factors, but in the beginning, much of the credit goes to ace photographer and filmmaker Tony Roberts, who pushed the surf media to recognize just how much insane surfing was going on in the late 80’s and early 90’s. Robert’s unique, in-your-face action shots began peppering all of the major US surf mags, including Surfing and Surfer magazine, and helped put the national spotlight Santa Cruz’s stacked talent pool.

It got to the point that Santa Cruz was so saturated with talent that practically every hot surfer had sponsors and contracts; along with free gear, respect and prestige. Many of these surfers went on to become “international pro surfers”: Adam Replogle, Chris Gallagher, Jason “Ratboy” Collins, Shawn “Barney” Barron, Pete Mel, Anthony Ruffo, etc. This crew could travel the world and get paid to huck huge airs and rush giant tubes, fine-tuning their acts with unbridled, point-break power surfing at home.

TR was the man in Santa Cruz during the late ’80’s/early ’90’s, pumping out classic images and even full-length movies, but when he left for Central America in mid 90’s, there was a need for someone to take the control of SC freight train. Ripping skateboarder and surfer Dave Nelson learned a lot from Roberts and could keep the ball rolling, especially Roberts knack for up close fish eye action and skate influenced angles.

“TR was by far my biggest inspiration. I studied what he did daily and we used to shoot and skate and surf every day. He was always experimenting with different lenses and angles. He taught me a lot!” remembers Nelson.

Enter Transworld Surf, established in 1999, and sadly decapitated in 2013 due to the strangulation of print media. Nelson scored countless covers and spreads with his unique angles and inventive use of multiple flashes, film gel, and speed blur effects. He also introduced a new crew of “regional pros” to the masses. These centrally located hot-shots usually stuck relatively close to home during their careers, following Nelson, aka “Nelly”, into a number of local,”studio-esque” surf breaks. Guys like Homer Henard, Matt Rockhold, Bud Freitas, and Austin Smith-Ford were among the local pro’s who worked extensively with Nelson.

Chris Cote, TWS’s editor basically ran the ship, and gave “regional pros” from SC a lot of love, mainly due to Nelson’s wealth of insane photography.

“Regional pros are surfers who absolutely rip their local breaks, AKA, ‘Hometown Heroes’. Locally respected and widely known by ‘traveling pros’ as the guy or girl to either get in contact with when they are rolling through their town, or, watch to out for when competing in their town. Regional pros a lot of times just choose to stay in their hometown a lot of times, not that they don’t have the talent to travel and compete, but for one reason or another, they are content with just being “the guy” in their respective area,” explains Cote.

From 2000-2010, or thereabouts, regional pros in Santa Cruz could make a chunk of chain just cruising with Nelly, scouring the coast for big pits and ramps. They were memorable days for the humble photographer, and he soaked up every minute of it.

“Every day was a mission. An adventure. Some days we went North, but usually we went South. The spots were sharky as Hell. The locals were always watching. I was always ready to go, from dawn to dusk, which some surfers loved, and some hated (laughs)”.

This enabled regional pro’s such as Bud Freitas and Austin Smith-Ford to concentrate on their surfing at home; to the point that no one could touch them- their talent was next level. Cote was more than willing to give love to these under the radar pro’s.

“Young kids like Matt “Ratt” [Schrodetz] and Noi [Kaulukukui} were fucking on fire, absolutely ripping. It was easy to fill magazines with Santa Cruz surfers cause they all surfed so good and Nelly was right there to capture it going down.”

Unfortunately, the era of the regional pro, especially in Santa Cruz, was quietly burned to ashes due to the ’08 financial crisis and struggles of the surf industry. Companies had to take a hard look at what surfers would be best to promote their brand, and now, there are only a handful of regional pros who get financial help, let alone free gear.

Matthew Myers of Santa Cruz, now residing in Costa Mesa, works for Rip Curl. His job includes tending to the needs of high profile team riders while building a solid youth presence. A former regional pro himself, Myers has valuable insight into the woes of the surf economy. A common theme he’s noticed is more money is going to the top, world tour, elite athletes, some of which are gunning for world titles. Companies see the biggest, more recognized athletes as a greater asset as they possess the ability to reach a larger audience, which results in a greater return on investment.

“There’s not a ton of regional pro’s in America getting paid anymore,” Myers admits.

“For example, we have a surfer in Santa Cruz who is getting a pay check; definitely not enough to get paid comfortably but he gets to travel the world and have some incredible experiences on Rip Curl’s dime. He’s stayed extremely active, charismatic, has a lot of fun with other people, and is an amazing surfer to boot. To be relevant you must be really outgoing and marketable, and be attractive to the brand to want to use you in either their marketing including social media and websites.”

The regional pro is now an endangered species across the globe, especially in Santa Cruz. For better or for worse, these extremely talented surfers and photographers have been forced to adapt. They’ve returned from their day jobs; running business, cutting hair, working construction, and everything in between. The ripple effect from companies clamping down on their funds has altered the landscape of professional surfing dramatically. Will this stop surf fans from visiting their favorite surf websites or WSL broadcasts? Not a chance. Life is constantly changing, and although regional pros may be a thing of the past, the talent will continue to shine when the waves come up.

~From Kyuss to Cats~ A Discussion with Palm Desert’s Wailing Word-Wizard, John Garcia

Posted on January 11, 2019 by nealdude85

Have you been super excited about something? In that excitement did you allow self doubt, sloth, and suffering to hijack your experience? After a lengthy break from writing, I got to thinking of interview subjects for this blog. I started with some steam, then, in large part due to the stress of chronic pain, I’d continually find myself having a hard time concentrating and finishing tasks, especially the ones that mean the most to me (strangely). With that being said, I’m embarrassed, yet excited to get this post out. After having the absolutely grand pleasure of interviewing Palm Desert vocalist John Garcia in 2016, this sloth relegated our conversation to the far corners of my Iphone’s data, neglected…a sad shame if you ask me!

Garcia is best known in my circle as the former singer for Kyuss, an early ’90’s “stoner rock” band that stunned the music world with epic albums such as Blues for the Red Sun and Welcome to Sky Valley. Along with Garcia, Kyuss had been composed of other legends like Josh Homme, Nick Oliveri, Scott Reeder, Alfredo Hernandez, and Brant Bjork. Kyuss played a large part in the surf scene in Santa Cruz, cemented when Santa Cruz video God Tony Roberts sprinkled the band’s heavy yet spacey sound throughout some of his classic Santa Cruz-centric flicks.

After listening to and singing his vocals in the shower for nearly twenty-five years, I’m beyond proud to share the conversation we had. Thanks to Mike Pygmie for hookin’ us up! Cheers!

Split Peak Soup-John, I’m such a huge fan of your music, as are so many of my friends up here in Santa Cruz. Have you spent any time up here?

John Garcia-Yeah man, Santa Cruz—what a cool, bitchin’ little town. David Insmore, Unida’s (one of Garcia’s other famous projects) is from Santa Cruz. So yeah, I’m familiar with your beautiful little town. What a great surfing community… I was fortunate to be able to watch a couple competitions up there as a kid. I’ve got some great memories of that place.

David Dinsmore of Santa Cruz- former Unida guitarist

SPS-Thanks John! Yeah, super lucky to call this place home…there’s so much going on! So, starting with Kyuss in about ’97, I have been hearing your voice on all my favorite albums, and here I am chatting with you, which is really fuckin’ surreal. I was wondering if there were any instances in which you were able to meet one of your idols?

The infamous Danzig

JG-I have, there’s two guys. I’m such a fan of singers. I’m just a fan of song. Glenn Danzig reached out to me in that way, as well as Ian Astbury (lead singer of the Cult). To this day, when I go see them, or run into them or whatever every once in a great while, I’m still starstruck. It’s not like we BBQ at the park with the family and shit like that, that’s not the case at all.

Ian Atsbury

Ian Astbury is the reason I started singing, so running into him I’m a stammering fool….”uhhh…duuuhh…duhhh…uhhhh “(laughs). I don’t know what to say so I kinda’ clam up and do some small talk while I’m so fucking nervous. The flip-side of the coin is that, I used their styles of singing songs as guidelines for me. I was a fan and it helped me shape and mold my vocal style.

You know, I’ve always been kinda a realist myself…I’m a father, a husband, I’ve got a normal job and I never asked for any of this. I’m actually lucky to talk to a stranger over the telephone-wire who is a fan of something I helped create many many years ago. So, I myself are in awe even talking with you!

garciagallito_0030

I’m about the whitest Mexican you’ll ever see in your life. I’m a dad to two wonderful children, have got a beautiful wife—everyone is happy and healthy, and I have so much to be thankful for. And one thing to be thankful, again, is to be driving my way to rehearsal talkin’ to a stranger, but a fan, so the pleasure’s all mine man. I don’t go to many shows at all anymore, but when I do, it’s to guys like Ian and The Cult, like the last show I went to. My wife and I went in as spectators and it was great seeing them perform.

SPS-Yeah, for sure. I’ve always loved the howls belted out by guys like Layne Staley, Glenn Danzig, and yours, in particular.

The late, great, Layne Staley of Alice ‘N Chains

Despite the fact that some of my favorite bands were pushed on me from the surf/skate culture, being a youngster on long road trips with my family really influenced my musical tastes. To this day I’m still listening to my parents’ stuff, like the Beatles, Clapton, Door, and even Bonnie Raite! In fact, Rubber Soul has been in my beat-up Honda’s CD player for about six months now (laughs). How about you? Do you have any musicians or groups that left an imprint on you at a young age?

Legendary Raitt always gives ’em somethin’ to talk about

JG– You mention Bonnie Rate, I’ve never heard a journalist, who I’ve spoken to at least, bring up an artist who may not be “cool” in someone else’s eyes. See, I appreciate that.

ewf

Because I appreciate a guy by the name of Maurice White and Phillip Bailey from a band called “Earth, Wind, and Fire”. I appreciate Al Green. I appreciate Rob Skaggs.

Coltrane in fine form

I appreciate Frank Sinatra, YES, John Coltrane- a diverse spread of musicians.

For the record, I have nothing against Monster Magnet!

People think I wake up in the morning, take a bong hit, and listen to the latest Monster Magnet CD; there’s nothing further from the truth. Matter of fact, my wife has said, “Jesus! Will stop listening to all this jazz, it’s driving me nuts!”, The older I get, I find my taste relax. For the past ten years I’ve been getting into stuff older than me- stuff from the 40’s,50’s,60’s.

ratpack

Now, I’m looking more at “Rat Pack” stuff from the 50’s, 60’s. I’m a huge fan of laxing out to that old stuff. It could be Coltrane, could be Sinatra, but that was the only stuff I’ve been listening to for the past ten years. Of course, in my childhood years I was afraid to admit. I love Terence Trent D’Arby, this black dude from New York, whose an R+B guy who had some hits in the ’80’s like Wishing Well. This guy sings amazingly, so fucking amazingly! He blows me away to this day. And I’m a fan!

terrence

Anything that can make me feel, I don’t give a fuck who you are, I will admit, “That, is bad-ass. That was cool”. I appreciate the craft. Being a musician (I’m not going to say ‘as an artist [laughs]) I don’t take that kinda stuff too seriously

“I’m a 9-5, Mom ‘n Pop, Do It Yourself kind of guy—it’s just what I do. Everyone’s page is a little bit different, and I’m definitely not the guy trying to be cool, nor do I want to be cool, I just want to be me, a husband, a father, and that’s it”

john-garcia-nick-oliveri-photo-by-morat-photography

Garcia and Nick Oliveri, former Kyuss Bassist

SPS-I’ve read somewhere that you worked at an animal hospital after Kyuss disbanded. Can you tell me a bit about your relationship to animals, and what makes that connection so strong?

Garcia-I’ve had that connection my whole life. As a kid, one of my first jobs was working at a pet store. Then a “no-kill” shelter. Shit, I probably should have become a veterinarian! I had a counselor up at UC Davis—one of the best vet schools in the country, but I kinda blew that opportunity. Schools just wasn’t for me; I was more hands-on. I like the arts. I love music and working with animals, and sometimes I wish I’d pursued the latter more proactively.

John and his beautiful wife Wendy at Desert Dunes Animal Hospital

Regardless, I have always, whether it be at a “no-kill” shelter or veterinarian clinic, pet-store or grooming facility, loved working with animals. To this day, I help I help run Palm Springs Animal Hospital, where, if I’m not doing X-Rays, I’m drawing blood, or loading rooms, or assisting a surgeon. I kinda get to wear all the hats and am stoked to be involved in that animal care scene.

SPS-What trait do you think you possess that most lends itself towards such a love for helping sick or injured animals; whether it be compassion, sensitivity, or empathy, etc? If so, how has this trait molded other aspects of your life?

Garcia– I’ve just always like animals…I don’t know if that makes me sensitive? I guess it’s just being there to help them in a selfless way, which may sound corny. But it’s true. I’ve always really appreciated the diagnostic side, giving the doctor information to use to help make the right diagnosis. That, for me, is very special and important to me. Some of these animals depend on this information to stay alive.

Look, Neal, I’ve been very lucky to have three things in my life that I love to do. One, being a musician. Two, working with animals. Most importantly however, I am a husband and father, a family-man. I keep my eye on the ball and the “eye on the ball” is the most important thing in my life and that means being there for my son, daughter, and wife no matter what. It’s important to be that dad. To be that husband. That’s my real passion in life; being there for them.

SPS-It seems like, to me, a lot of singers sing to the guitar. When I check out old Youtube footage of you performing with Kyuss and Slo Burn, I see you onstage slithering around like a snake, rocking back and forth, as if you sang to that heaver bass or drum beat. Do I have something there?

Garcia– Oh man, I can’t look at footage of me back then (laughs).

SPS– No way bud! You were in the moment…golden!

Vintage Garcia Mane

Garcia– (more laughs) Thanks Neal, I appreciate it. That’s a good way to put it—you’ll have to excuse me, I’m easily embarrassed. To answer your question, I’m a guitar guy, dude. So guitar-driven, vocally. Of course, the rhythm section is there. There’s no doubt about it, that rhythm section—the bass, kick, and snare—those have all got to be there or else the guitar won’t make any sense. Absolutely, 100% and unequivocally in my opinion.

jg-eu

Later in life, I started using in-ear monitors, and of course, I’d have some bass, kick, and snare in there, but mainly what I hear in my monitors is guitar. There’s a “lower” and a “higher” guitar, and I’d use the higher the most, the one that cut through the most, that’s the one I had in my in-ears. Sometimes, I do guitar and vocals only. Of course, I couldn’t do any of that without the rhythm section. Without that section it’s generally just a big fuckin’ mess. That’s a good question.

SPS-Well I know you gotta split, but I wanted to thank you for your time and the rad conversation!

Garcia- My pleasure Neal. Thank you for the interest! This is my number, call me anytime you wanna chat!

jgar

Follow John Garcia!

http://www.facebook.com/johngarciaofficial

@johngarciasolo

Artist Profile: Maia Negre

Posted on April 4, 2018 by nealdude85

Artist Profile-Maia Negre

If you live in Santa Cruz and you’re not an ocean lover, you should get your head checked…immediately. Other than scrooge-like land lubbers, it’s not a stretch to say that our local community has saltwater flowing through its collective veins. This affinity for the sea has produced countless Santa Cruz-centric surf films, brands, musicians, shapers, and artists. One such artist is the wonderful Maia Negre, whose dreamy oceanic artworks are truly are a sight to see.

Maia is a jewel in the Santa Cruz surf art scene, which includes artists like Tim Ward and F.J. Anderson. She brings a unique blend of photorealistic and abstract surfscapes to her art. The flowing lines in her wave paintings evoke a sense of movement, and much like a wave, they seem to carry you with them as you experience her artistry.

The following is an up-close and personal look into the world of an inspirational and sweeter- than- honey artist.

Let’s start from scratch. Who are you and what do you do?

I’m an artist, and I paint. For most of my career I’ve worked on canvas or on paper. I’ve recently started painting on wood, which I’m really loving at the moment. I’ve also painted surfboards, done a large-scale glass mosaic, as well as a public mural project in Capitola. I’ll hopefully be doing more mural projects in the very near future.

Very nice. How did you decide to become a professional artist?

I do it because I love doing it. Always felt like it was absolutely what I was meant to be doing.

How do you work?

Mostly I paint indoors in my studio, where the lighting and environment is consistent, but the source of my inspiration comes from the outdoors – especially from the ocean. I also usually work listening to music and drinking lots of coffee.

Sounds like a good set-up. So, can you tell me a bit about your background and introduction to art?

My earliest training in art began at 5 or 6 years old, when I started playing piano and reading, writing, and composing music. Being born into a culturally diverse family (my mother is from Hong Kong, and my father is from France), some of my earliest memories were communicating non-verbally to my non-English-speaking grandparents and extended overseas family. Art and music bridged any cultural language barriers, so I’d play them music, sing, draw them pictures – mostly all expressions of love.

The reason my parents named me Maia, was because it was a name both the Chinese side and French side could pronounce.

In my late teens, I started surfing and taking college art classes. I later got my degree in Fine Art from San Jose State University and with a minor in business. I’ve been a full- time artist, pretty much ever since then.

In your eyes, what’s integral to the work of an artist?

Inspiration, time, and space to create.

What about an artist’s role in society?

I think the artist’s role is to inspire and innovate. We are all artists on some level, and we can all remind each other how important it is to be creative and unique – in whatever field we might be in.

How has your practice change over time and what art do you most identify with?

I think my practice has just gotten more refined and consistent over time, evolving with experiences and influences in my life.

I love art that evokes a sense of wonder. Art that is beautiful and inspiring – I think the world needs a lot more of that.

What is an artistic outlook on life?

Having courage, trusting the process, following your heart. Having the tenacity to keep doing what you’re doing and being true to yourself.

What memorable responses have you had to your work?

The sense of serenity, joy and appreciation people have when connecting to my work, gives me a feeling I don’t even have the words to express. It’s a beautiful cycle and inspires me to keep creating.

Is the artistic life lonely? What do you do to counteract it?

Not at all! My life, as an artist, has connected me with more people than I would have ever imagined, and on very beautiful and meaningful level. The time I get to create, when it’s just me, my brush and the canvas, is always a time I look forward to – and every part of the process.

Note- Maia’s partnered up with Merge4 Socks, you now you can actually slide your feet into the tube in the comfort of your home, (and wear them anywhere! 😉 Merge4Socks are available at Santa Cruz Boardroom, SC Apparel, O’neill Surf Shops, Buell, Pacific Wave and more.)

Come meet Maia at her booth at the Capitola Art and Wine Festival, September 8^th and 9^thin front of Zelda’s on the Esplanade.

And follow her on Instagram @maianegre

The HeART of Barney

Posted on January 5, 2017 by nealdude85

A Shawn “Barney” Barron Art Show

The late Shawn “Barney” Barron was truly the clown jester of the Santa Cruz surf scene. His antics, in and out of the water were over the top, to say the least. Everyone who knew or were exposed to him has at least one bizarre, yet hilarious anecdote to illustrate this.

For example, about fifteen years ago I was surfing Pleasure Point during a fun south swell. I saw a black truck pull up to the Cliffside, and out emerged Barron, already clad in his fluorescent Hotline wetsuit. With the car still running and his dog in the camper shell he proceeded to scale his way down the sheer cliff, apparently disinterested in the preferred Billy goat trail that existed before the sea wall.

He paddled out, singing loudly, caught one wave to the beach and scaled the same sketchy cliff route he’d taken to get down. He jumped in the idling truck and took off. Everyone in the lineup just shook their head and burst out in laughter.

This is Barron in a nutshell. Impulsive, outrageous, and unbelievably amusing. He devoted his life to entertaining others with his brand of hard charging and explosive aerial surfing. As a poster boy for Volcom, he was able to travel the world, scoring magazine covers and prominent roles in heaps of surf films. While many have seen his comic book inspired wetsuits and brightly painted surfboards, other than the people close to him, the vast majority of his fans are unaware just how much of a creative genius he was.

This Friday, at 6PM at the R.Blitzer Gallery, a mind boggling collection of his art will be on display in an art show/tribute called, “The HeART of Barney”. Along with live music by Ribsy’s Nickel, and Ono grinds from Pono Hawaiian Grill, this show is a true grassroots community event to honor the treasure trove of Barron’s amazingly expressive and eclectic artwork. There will also be prints of Shawn’s paintings available for sale, along with other goodies.

As a child, Barron was fueled by boundless energy that made it hard for him to sit still during school. Despite a lack of engagement in traditional schooling, he had an extremely active mind and imagination.

“Early on he was inspired by the world of space and science fiction by our father (Shawn’s stepfather, John Coulter),” remembers his step-sister Amelia Coulter. “He would take my brother up to Berkley to little known theaters to watch strange Sci-Fi films. Shawn ate it up. They both had a love for toys and all things unusual”.

Barron was always a standout surfer but it wasn’t until high school when his art teacher, neighbor, and family friend Katie Harper saw the potential for creative genius when he took her classes.

“We had a lot of fun,” remembers Harper, “We played around and I knew I wasn’t going to be able to get super traditional stuff out of him so I just tried to guide him in his areas of strength– which was spontaneous, energetic, and colorful. His art was textural, very tactile; not too abstract like other abstract artists, but very playful. He was a playful kid. Because of that, I realized that he wasn’t going to let this go, like, “Oh I’m going to take this art class and be done with it”. I realized that he was really an artist. Truly an art spirit. A young art spirit and it was just a matter of time before he locked on and used it for his life, the way he navigated his life.”

Art became a sanctuary for Barron, who had struggles with bi-polar disorder. Like surfing, it was a way to express the explosive energy that was constantly simmering in his imagination, as well as the reflective and painful lows. As Shawn became more prolific, this became more and more apparent to Harper.

“He used it (art) as a therapy, as a playful medium, an exploration, as an adventure”.

Barron’s art was very impulsive and diverse. One day he would be working on an oil painting of UFO’s, and the next he would be using physical objects as a medium, like the infamous “Trophy Man”.

“In going through his work you can see really distinct phases,” recalls Coulter. “In the late 90s/ early 00’s he had a really intense creative period where a lot of his work seemed more pop in color and style. He then got really into body molds, landscapes, abstracts, lots of dots and circles, and of course, girls. He painted canvases so many times I don’t know how the paint ever really dried. Prior to his death he went through another really pretty creative phase, with a much softer tone, yet still bright with tons of color and subtle shapes… He was mourning the death of our mother and to me, you can see some this in his work. They were extremely close.”

Now the public has a chance to appreciate the massive collection of art that he created. It’s a chance to honor a very conflicted, yet beautiful soul. I can attest to this gentle spirit. As a grom growing up on the EastSide, I was scared to death of the older Westside guys; yet Barron was always very approachable and kind to me. It was this “Allsides” mind frame that made him a favorite for local surfers across town; hell, across the globe. I like to think that Barron’s creative and sensitive soul has found a comfortable place in the universal soup of energy that we refer to as the universe.

Harper sums up Barron’s stay on this earth quite simply.

“Shawn was just one of those people who wasn’t going to be stuck in a box and to conform, and more power to him! He was a wonderful spirit. He was a gentle man”

I hope to see you all this Friday at this once in a lifetime event, which is orchestrated with love by Coulter, Sandbar Brenna, FleaHab, Nate Weinstein, and Patrick Trefz.

https://www.facebook.com/events/1815923328621270/

Instagram @shawnbarneybarronart