Endangered Species-The”Regional Pro Surfer”

Posted on October 5, 2019 by nealdude85

A Case Study–Santa Cruz, California

By Neal Kearney

*NOTE. THE MEAT OF THIS ARTICLE WAS WRITTEN, YET UNPUBLISHED, IN JUNE 2017 FOR A CERTAIN AMERICAN SURF WHO MAG WHO SHALL GO UNNAMED. THE SURF INDUSTRY SUCKS SOMETIMES! OH WELL…HERE IT IS, I HOPE YOU ENJOY!

It’s hard to make it as pro surfer these days. Even for the world’s best surfers , the cushy, umbrella-sponsorship deals of the past are hard to come by. Last year, you may have noticed that the back half of the World Surf League’s World Tour had rippers like Josh Kerr shredding without a main sponsor. If guys like Kerrzy are in trouble, that means “regional pros” are going extinct.

If top level guys are scraping for support, how does a local legend or talented, up-and- coming surfer (commonly referred to as “Regional Pros”), expect even a piddly crumb from the withering pie that is the surf industry? The pro surfer explosion in Santa Cruz, California, which blossomed in the ’90’s, and fizzled out by the end of the first decade of the twenty fist century. This shift illustrates how difficult it is for up-and-comers to remain relevant and marketable in a hemorrhaging surf industry where a good looking, yet mediocre Instagram surf star is guaranteed more exposure than a tech-inept, shy, introverted, yet phenomenally superb surfer.

The catalyst for the explosion of media attention directed to Santa Cruz can be attributed to many factors, but in the beginning, much of the credit goes to ace photographer and filmmaker Tony Roberts, who pushed the surf media to recognize just how much insane surfing was going on in the late 80’s and early 90’s. Robert’s unique, in-your-face action shots began peppering all of the major US surf mags, including Surfing and Surfer magazine, and helped put the national spotlight Santa Cruz’s stacked talent pool.

It got to the point that Santa Cruz was so saturated with talent that practically every hot surfer had sponsors and contracts; along with free gear, respect and prestige. Many of these surfers went on to become “international pro surfers”: Adam Replogle, Chris Gallagher, Jason “Ratboy” Collins, Shawn “Barney” Barron, Pete Mel, Anthony Ruffo, etc. This crew could travel the world and get paid to huck huge airs and rush giant tubes, fine-tuning their acts with unbridled, point-break power surfing at home.

TR was the man in Santa Cruz during the late ’80’s/early ’90’s, pumping out classic images and even full-length movies, but when he left for Central America in mid 90’s, there was a need for someone to take the control of SC freight train. Ripping skateboarder and surfer Dave Nelson learned a lot from Roberts and could keep the ball rolling, especially Roberts knack for up close fish eye action and skate influenced angles.

“TR was by far my biggest inspiration. I studied what he did daily and we used to shoot and skate and surf every day. He was always experimenting with different lenses and angles. He taught me a lot!” remembers Nelson.

Enter Transworld Surf, established in 1999, and sadly decapitated in 2013 due to the strangulation of print media. Nelson scored countless covers and spreads with his unique angles and inventive use of multiple flashes, film gel, and speed blur effects. He also introduced a new crew of “regional pros” to the masses. These centrally located hot-shots usually stuck relatively close to home during their careers, following Nelson, aka “Nelly”, into a number of local,”studio-esque” surf breaks. Guys like Homer Henard, Matt Rockhold, Bud Freitas, and Austin Smith-Ford were among the local pro’s who worked extensively with Nelson.

Chris Cote, TWS’s editor basically ran the ship, and gave “regional pros” from SC a lot of love, mainly due to Nelson’s wealth of insane photography.

“Regional pros are surfers who absolutely rip their local breaks, AKA, ‘Hometown Heroes’. Locally respected and widely known by ‘traveling pros’ as the guy or girl to either get in contact with when they are rolling through their town, or, watch to out for when competing in their town. Regional pros a lot of times just choose to stay in their hometown a lot of times, not that they don’t have the talent to travel and compete, but for one reason or another, they are content with just being “the guy” in their respective area,” explains Cote.

From 2000-2010, or thereabouts, regional pros in Santa Cruz could make a chunk of chain just cruising with Nelly, scouring the coast for big pits and ramps. They were memorable days for the humble photographer, and he soaked up every minute of it.

“Every day was a mission. An adventure. Some days we went North, but usually we went South. The spots were sharky as Hell. The locals were always watching. I was always ready to go, from dawn to dusk, which some surfers loved, and some hated (laughs)”.

This enabled regional pro’s such as Bud Freitas and Austin Smith-Ford to concentrate on their surfing at home; to the point that no one could touch them- their talent was next level. Cote was more than willing to give love to these under the radar pro’s.

“Young kids like Matt “Ratt” [Schrodetz] and Noi [Kaulukukui} were fucking on fire, absolutely ripping. It was easy to fill magazines with Santa Cruz surfers cause they all surfed so good and Nelly was right there to capture it going down.”

Unfortunately, the era of the regional pro, especially in Santa Cruz, was quietly burned to ashes due to the ’08 financial crisis and struggles of the surf industry. Companies had to take a hard look at what surfers would be best to promote their brand, and now, there are only a handful of regional pros who get financial help, let alone free gear.

Matthew Myers of Santa Cruz, now residing in Costa Mesa, works for Rip Curl. His job includes tending to the needs of high profile team riders while building a solid youth presence. A former regional pro himself, Myers has valuable insight into the woes of the surf economy. A common theme he’s noticed is more money is going to the top, world tour, elite athletes, some of which are gunning for world titles. Companies see the biggest, more recognized athletes as a greater asset as they possess the ability to reach a larger audience, which results in a greater return on investment.

“There’s not a ton of regional pro’s in America getting paid anymore,” Myers admits.

“For example, we have a surfer in Santa Cruz who is getting a pay check; definitely not enough to get paid comfortably but he gets to travel the world and have some incredible experiences on Rip Curl’s dime. He’s stayed extremely active, charismatic, has a lot of fun with other people, and is an amazing surfer to boot. To be relevant you must be really outgoing and marketable, and be attractive to the brand to want to use you in either their marketing including social media and websites.”

The regional pro is now an endangered species across the globe, especially in Santa Cruz. For better or for worse, these extremely talented surfers and photographers have been forced to adapt. They’ve returned from their day jobs; running business, cutting hair, working construction, and everything in between. The ripple effect from companies clamping down on their funds has altered the landscape of professional surfing dramatically. Will this stop surf fans from visiting their favorite surf websites or WSL broadcasts? Not a chance. Life is constantly changing, and although regional pros may be a thing of the past, the talent will continue to shine when the waves come up.

Know Your Commentator…Strider Wasilewski

Posted on April 5, 2017 by nealdude85

In an ongoing Split Peak Soup feature, which I’ll now dub, “Know Your Commentator”, I’ve been fortunate enough to pick the brains of the World Surf League commentating squad. I’ve spoken with the dapper and daring Peter Mel, the stoked Brazilian Andre Giorenelli, and the ageless Kaipo Guerrero.

Now, the spray has settled since Owen Wright’s win at Snapper, a spectacular return to competition after a head injury that had him sidelined for fourteen months. Next up is finals day at stop number two, The Drug Aware Pro (I know, it doesn’t make sense), located in Margarets River. So far, the venues have been solid yet tricky, the surfing tame and repetitive, overall. I’m a surf fan goddamnit so I’m gonna be watchin’ anyways!

Of all the commentators, a man named Strider Wasilewski gets the best view in the house. Usually during important heats the camera will pan to the “Wazz” as they call him, either stradling a surfboard or ski raft, mic in hand, calling the shots from the water. Strider spends a bit of time on land as well, and his seemingly uncontrollable, ageless froth is fully evident during exciting moments.

Who is Strider you ask? Well, the California kid cut his teeth rushing giant Pipeline, and was able to travel the world as a Quiksilver athlete, with some of his most memorable moments inside mutated monsters at Teahopoo in Tahiti. I was fortunate to have tolerant parents who let me watch …Lost’s What’s Really Goin On/Wrong movies religiously at a ten year old. Strider had some mental clips at Pipee and a mean holwler monkey impersonation that awed me then and to this day. I tracked the Wazz down before the comp to ask him about his job, and his surfing.

Strider, mic in hand, calling the shots in Fiji

You grew up in Los Angeles. Can you remember your first experience surfing? What was the LA surf scene like back then?

My first surf was out in front of our apartment in Santa Monica. It was in the late 70’s. My brother and I would wait for people to loose their boards, snake ’em and ride them until they figured out we were riding them! (Laughs).

The surf scene was super localized, you surfed where you lived, that was that.

Baby Wazz

You rose to legend status with your efforts at Pipe. How does a kid from LA show up and just rush the joint. Can you tell me about your first, favorite, and worst tube/hardcore beatings out there?

I think you dream big and big things will happen. It’s a little easier to avoid a beatdown because of phones and everything getting out in social media– localism has slowed down a lot. When I first got to the North Shore it wasn’t just in the water, it was everywhere! I couldn’t even go to Food Land without getting verbally abused! Man if the kids visiting Hawaii now only knew what it was like…

Pipe, a mutant of a wave that put Strider on the map

Tell me about your relationship with Pipeline

I surf Pipe as much as possible, it’s a place that calls to you. It always has, I think my love of the tube is why I was first drawn to Pipe.

Strider standing tall at Pipe

What was your first gig behind the mic? Did you think you’d follow that path, or was it a one off thing? How did you get on the WSL’s radar?

I worked at a contest in Brazil about 5 years ago. I went because I always wanted to try it out. I surfed for Quiksilver and had asked them to do one of their events for years but the producer would never let me even give it a try! Then when the WSL took over I asked again, and they gave me a chance. We have a great relationship that’s mutually beneficial.

The Wazz and longtime friend/coworker, Pete Mel

Did broadcasting come natural to you, or did you have to work on your delivery over the years?

Doing this new job was pretty natural but there is a learning curve. I’m still learning and all the people I work with help me every event. I’m pretty much the rookie of the group, but I’m getting better…

It seems like the entire surf industry comes to play during events. How hectic do the line ups get with all the pros, commentators, locals, visitors, nutritionist/hypnotist/coaches/nail clippers all trying to satiate their own surf appetite?How do you guys avoid such tensions?

The tour surfers are all really cool; they mostly respect each other in and out of the water. Sometimes the lineups get a little crowded and it gets a little edgy. Our crew usually finds other places to surf, or find other times to surf when everyone has finished warming up. Its definitely something we think about and try and give the tour surfers the respect and space they deserve.

RUSHING maxed out Chopes

Describe what it’s like being in the water commentating with the current caliber of surfing? I notice you get pretty frothed. Is the energy of the heat contagious?

I get super frothed while I’m in the water; I love surfing and the level of surfing these guys are doing is crazy high! I get pumped from all the energy around an event: the waves, the heat, the athletes… I’m so close to them I hear and see a lot, some stuff good, some bad(laughs). I’ve had to learn to calm my self down a little and better compose my information. I still get over frothed but I’m getting better at my delivery.

NAT YOUNG, PIPE SLAYER

Posted on December 14, 2013 by nealdude85

Putting in time. photo Carey

Nat Young, the pride of Santa Cruz, has certainly come into his own this year on his maiden voyage on the ’round the world circus that is the ASP World Tour. Despite being a rookie, there was nothing “rookie” in the way Mr. Young attacked his idols. How often does a rookie smoke Kelly Slater? How often do they make two, count ’em two, World Tour Final appearances? What ever Nat is doing, he’s doin it, ‘n doin it, ‘n doin it well. I tracked down the humble goofy footer in between heats at Pipe, and got the lowdown on his experience with the break, his expectations for the final day, and his chances for capping off a stellar year with a Pipe Masters title under his belt.

Q) How long have you been surfing Pipe? We know you got a 10 there last year in the Volcom Pipe pro, but was there a lot of dues paid before hand? Who (if anyone) took you under their wing to show you the ropes out there?

A)I’ve been surfing pipe since I first started coming to Hawaii at like 15. Yeah I feel like every session is like dues paid out there, I’ve surfed so many sessions out there where I hardly caught any waves, that’s how it goes with that crowd, but I also feel like the more time you spend out there, the more comfortable you become. No one took me under their wing out there.

The always positive Nat Young. photo SURFLINE.COM

Q) How is it being a freckled haole from Santa Cruz in Hawaii? Now that you’re on tour, have things changed? (respect wise, wave quota wise). You were able to sneak a mental tube on Black Friday. Was that gesture of acceptance by the boys or plain luck and positioning? AND….How did that tube feel? It gave me Goosebumps just watching!?

A) I’ve always had a lot of friends in Hawaii and all the locals have been super cool to me. I’ve always showed respect. Haha I don’t know if things have changed since I’ve qualified, but yeah that Black Friday wave was just positioning, and I was lucky no one else was nearby. The tube felt amazing I could see what was going on at first after I made the drop, then I was on the foam ball and it spit and I couldn’t see what was going on. I was leaning forward super hard I thought I was gonna fall forward. Then I came out and I was just like woah! Hah

Q) You’ve accomplished so much this year. What would a Pipe Masters win mean to you? Does it carry more weight than your other awards/wins so far? And if not yourself, who would you want to win the Pipe Masters?

A) Pipe Masters is like the Super Bowl of surfing. It’s the biggest event so a win would mean a lot! It’s always been an event I’ve wanted to win so I’m hoping at some point I can. I don’t know, a guy like C.J. would be rad he’s such a hard worker and amazing surfer. He’s one of the best guys out there too.